A new membership model for Consumentenbond
Declining membership numbers De Consumentenbond (a Dutch consumer advocacy organization) used the same membership model for years. This membership consisted of 2 membership variants: Consumentenbond Basic – full access to the website Consumentenbond Extra – full access to the website plus the paper magazine ‘Consumentengids’ This membership model was OK, but had some drawbacks: It wasn’t possible to offer different price points It wasn’t possible to serve groups with a need in one particular area The organization offered a wide…