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A new membership model for Consumentenbond

A new membership model for Consumentenbond

Declining membership numbers De Consumentenbond (a Dutch consumer advocacy organization) used the same membership model for years. This membership consisted of 2 membership variants: Consumentenbond Basic – full access to the website Consumentenbond Extra – full access to the website plus the paper magazine ‘Consumentengids’ This membership model was OK, but had some drawbacks: It wasn’t possible to offer different price points It wasn’t possible to serve groups with a need in one particular area The organization offered a wide…

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